Luxury Listing Specialist — Miami & Doral, FL

Miami Luxury Specialist

Off-market buyers. Global exposure.

15+ Years Experience
CLHMS Luxury Certified
$187.5M+ In Closed Sales

Watch: Identify the Right Buyer Before You List

In Her Own Words

Elizabeth Costa, Realtor, The Keyes Company
Elizabeth Costa, Realtor® — The Keyes Company

One thing I see all the time with luxury homeowners in Miami is this: they put their property on the market before having a real strategy.

The result? Too many showings, unnecessary price reductions, and often accepting an offer that wasn’t the best one available.

The way I work is different. Before we list your home, we identify the most likely buyer and build a marketing strategy designed specifically to reach them.

Luxury homes require a different approach, different buyers, and different marketing. With more than $187 million in closed sales throughout Doral, Coral Gables, and Pinecrest, I understand how to position high-value properties in today’s market.

If your home is valued above $1.5 million, schedule a private consultation and learn how I would position your property to attract qualified buyers and protect your negotiating position.

Questions Luxury Sellers Ask

Why do some luxury listings need more showings and price reductions than others?

It usually comes down to strategy, not the property. When a luxury home is listed before the most likely buyer has been identified, it often sits open to unqualified showings, which can lead to unnecessary price reductions and accepting an offer that isn't the strongest one available. Identifying the ideal buyer profile first, and building marketing designed to reach them, helps protect both the price and the seller's negotiating position.

What does it mean to "identify the buyer before listing" a luxury home?

It means building the marketing strategy around the specific type of buyer most likely to purchase the home - local, international, or investor - before the property ever goes live, rather than marketing broadly and hoping the right buyer finds it. Elizabeth Costa, CLHMS-certified at The Keyes Company, applies this approach through the brokerage's Forbes Global Properties and Luxury Portfolio International network, which reaches off-market and global buyers directly.

Protect Your Negotiating Position From Day One

If your home is valued above $1.5 million, schedule a private consultation and learn how Elizabeth would position your property to attract qualified buyers and protect your negotiating position.

Click Here to Schedule a Consultation → Call (786) 949-3971
Elizabeth Costa, Realtor® | CLHMS — The Keyes Company — FL License #3234205 — Equal Housing Opportunity